90% of new products fail
We’ve seen it happen time and time again—an exciting new idea gets developed, resources are poured into it, and then… it flops.
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It’s not just about wasted materials. It’s the time, energy, and money that could’ve been used on something better. And the impact is huge. People lose motivation, teams get discouraged, and the company starts to hesitate on taking risks. Innovation slows down, and that’s when things start to crumble.
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We can’t afford this kind of waste. It’s time to rethink how we approach new product innovation—because if we don’t, the cost is way too high.
Powerful VR experiences designed for all types of market research
Concept tests
You can evaluate new product ideas in realistic market conditions. You'll get real-time consumer feedback and behavior insights, allowing you to refine your concepts with confidence before they hit the market.
Packaging performance
You see how your packaging stands out on the shelf in a realistic retail setting. You’ll get real-time consumer feedback on design, visibility, and appeal, allowing you to refine your packaging for maximum impact before launch.
Shopper insights
You can create a realistic retail experience to observe how consumers interact with your products. You'll gain real-time data on their behavior and decision-making, helping you optimize shelf placement, packaging, and in-store strategies to boost sales.
Merchandising studies
You simulate in-store environments to test product placement and display strategies. You’ll gain real-time insights on how consumers engage with simulated merchandising strategies, allowing you to optimize layouts, maximize product visibility and sales before hitting the market.
Work with us
Our cutting-edge immersive VR experiments cater to the needs of brands and market research agencies seeking to revolutionize their product research.
For Brands
Work with us to speed up your product development and create winning products with our VR-based consumer testing. Our platform is designed to help R&D, marketing and insights professionals to gather real-time feedback on new concepts, packaging, and in-store experiences, helping you refine your products faster and more efficiently. Let’s partner to streamline your process and ensure your products succeed in the market.
For Market Research Agencies
Join our Partners Program and take your market research to the next level with our VR technology. As a partner, you’ll gain access to our platform to run immersive VR studies for your clients, delivering deeper, data-driven insights on consumer behavior and product testing. Let’s work together to offer your clients the future of market research.
Our Valued Partners
